Care for and Activation of Communities

Approach and Policies

Group Policy (Social)

The Nomura Real Estate Group is committed to working with all stakeholders, including local communities and tenants, through dialogue to resolve the social issues they face and to revitalize local communities.
Recognizing that local communities are facing issues such as dysfunctional and declining vitality of communities due to the falling birthrate, aging population, and increasing number of vacant houses, as well as the weakening of connections, we will help foster connections among customers and local communities through our architectural design efforts and operational and administrative services.In this way, we will contribute to the realization of a symbiotic society by facilitating mutual aid in times of emergency and revitalizing local communities.In particular, in terms of local issues in terms of disaster prevention, the company conducts regular disaster drills together with tenants and the local community. In addition, in terms of community issues, the Group's employees participate in volunteer cleanup activities and local events through events such as "Nihonbashi Wash" and "Fireflies in the City" exhibition to engage in dialogue and exchange with local community members, and the Group is promoting the "Be UNITED Concept" to create a community that is connected to the local community.
In real estate development and urban development, we also consider the impact on the living and business environment of existing local communities, and strive to build ongoing relationships of trust with our stakeholders.


Management (Social)

Engagement with Local Communities

The Group, as a corporate entity that develops businesses in the community, places emphasis on engaging with stakeholders, including those who live and work in the condominiums and office buildings it owns and neighborhood associations, to play a role in revitalizing the community and region. Recognizing the importance of gaining a full understanding and endorsement of the Group’s stance and policies toward regional and community revitalization, we focus on establishing the foundations of strong local communities through various forms of engagement.
Specifically, the Group companies facilitate communication between customers as well as between customers and municipalities and government when community events such as summer festivals and Christmas events are held at office buildings and commercial facilities. In addition, we set up suggestion boxes at commercial facilities and inquiry counters for customer input when they experience problems to facilitate easy communication.


Performance Data

Results of Community Revitalization Support for Revitalizing Local Communities

FY2019 FY2020 FY2021 FY2022
Newly constructed residential properties with facilities that contribute to local communities 6 5 6 4
Number of community Be ACTO*1 opened (cumulative total) 2 2 2 3
Number of Be ACTO members 1,306
Number of elementary school programs organized 10
Number of preoccupancy housewarming events at residential properties 27 *1 *1 11
Number of companies that participated in tenant networking events at mid-sized office brand PMO 27 *1 *1 *1

No events were held in fiscal 2020, 2021, or 2022 to help contain the spread of COVID-19.

For more information on Be ACTO, please visit the Be ACTO website.

Engagement with Stakeholders to Revitalize Regions and Communities

Stakeholders Forms of Engagement Frequency Engagement Themes (Details)
Local community Be ACT: A form of community management that we run alongside operations Various events, etc., held irregularly Creating a town that continues to think about and generate local value with local residents
Local community Be UNITED initiative: collaboration with NPOs, government, and local communities Implemented according to the collaborator Working with diverse local stakeholders to enhance value and local attractions
Tenants Number of companies participating in exchange meetings Several times a year Encouraging interaction among users of our mid-scale office brand PMO, leading to increased value of use and the well-being of users
Residents Exchange meetings held before moving in Prior to move-in for each condominium Making our tenants feel at ease before moving into a residential condominium, as well as serving as a foundation for community building

ESG Data (Social)


Plans and Designs that Revitalize Communities

The Group promotes plans and designs that support development and revitalization so that customers including residents and tenant companies can develop communities over the long term after they take up occupancy.

100 Design Techniques for Condominium Communities

The Group formulated the 100 Design Techniques for Condominium Communities (the “100 Design Techniques”) through an industry-academia joint research project with the graduate school of Japan Women’s University and reflects them in condominium product planning. The 100 Design Techniques organize plans and designs for revitalizing communities based on the results of surveys on the status of use of common areas in condominiums developed by the Group and surveys of livability satisfaction. The objective is to create comfortable communities where residents respect individual lifestyles of others and can support one another during emergencies such as in the event of a disaster.

100 Design Techniques

Disaster Preparedness in Housing

Tenant-Only Community Floor NEON

At the Shinjuku Nomura Building (where our headquarters and several Group companies locate, in Shinjuku-ku, Tokyo) and the Hamamatsucho Building (located in Minato-ku, Tokyo), the Group created community floors for the exclusive use by officers and employees of tenant companies and the Group. The aim is to increase options for places for internal and external interactions and working, and the spaces are used for dining, coworking, and holding events.

Community floor NEON

H¹O, a Small Office with Support Services

Common areas of buildings of the new H¹O series, which are being developed by the Group, provide spaces that are designed to enable people to switch on and off from work. H¹O will not only provide places with aroma air conditioning and shower rooms (for some properties) where a person can take a rest and relax but also provide healthy foods and organize various training and events in order to promote community formation among tenant workers.

H¹O Nihonbashi Muromachi

Flow Plan for Naturally Building Community in Common Area

Under its flow plan, the Group has constructed common areas (main and guest dining rooms, karaoke and theater, fitness studio, community café, large bathroom, etc.) on the first floor of OUKAS, as a health-promoting rental senior residence that allows people to gather and naturally interact.

Dining room
Large communal bath
Karaoke room

Operation and Management that Supports Community Revitalization

The Group also holds social events for residents and tenant companies, issues newsletters and engages in other initiatives to help customer communities function in a healthy manner over the long term after taking up occupancy. In fiscal 2022, we held 11 preoccupancy housewarming events at residences. We also held tenant networking events at three PMO office buildings and 27 tenant companies participated. (In fiscal 2020, 2021, and 2022, these events were not held due to the COVID-19 pandemic).

A networking event for PMO tenant companies

Condominium Community Guide Released

The Group distributes the Condominium Community Guide to management associations. The Guide is a pamphlet that includes know-how regarding community activities from planning to execution.

Holding Events for Condominium Residents

The Group holds events for residents in condominiums managed by the Group, where residents (families, etc.) can deepen interactions while enjoying food and farming through harvesting experiences in spacious fields surrounded by rich nature. In fiscal 2019, a total of 406 persons participated for two days. (In fiscal 2020, 2021, and 2022, these events were not held due to the COVID- 19 pandemic.)

Event for Condominium Residents: Partners Farm Autumn Vegetable Harvesting Experience

Activation of Communities Based on the BE UNITED Initiative

The Group strives to deliver value by recognizing that engagement does not end when the building is completed, so that customers can form trusting relationships with the residents over the long term after taking up occupancy. We collaborate with NPOs, governmental bodies, and local communities from the development stage to stimulate conversations within communities through projects and activities over long periods and strive to develop communities by reaffirming their value and creating positive cycles of interaction.

Farming experience at the Setagaya Farm

Passing on the richness of urban farmland to the next generation.


Connecting the community with eateries by establishing an ecosystem of culinary culture, instead of simply a commercial building.


Reconfirming the profound appeals of the community through the world.


Sharing the experience of senior citizens with the community, which gives back by providing elders with a purpose in life.

Food Truck Project

Mobility solution that connects tenant supply issues with condominium residents’ food needs.

Creating Circular Communities through Be ACTO Area Management

Be ACTO is a system in which the Group participates in area management. We believe the purpose of area management is to continuously recognize and generate local value together with the people who live there. By continuing to help establish a sense of inter-dependence among area residents, we hope to create seedbeds for fostering multigenerational and circulatory communities that are unique to each area. Since the first project at Be ACTO Hiyoshi, we have launched the initiative at various areas including Be ACTO Minamiyama and Be ACTO Kameido.

Be ACTO (Japanese only)

Communication with the Community and Customers

The Group, as a business entity that develops businesses involved in the community, places emphasis on implementing engagement with stakeholders. The Group promotes exchanges between the Group and customers as well as between the Group and community residents. It also facilitates communication between customers and communication between customers and municipalities and government when community events such as summer festivals and Christmas events are held at office buildings and commercial facilities. In addition, we set up suggestion boxes at commercial facilities and inquiry counters for customers to make inquiries when they have problems, in order to facilitate easy communication.

Ties Between OUKAS Funabashi and Local Communities

The Group periodically makes available the fitness studio and community cafe at OUKAS Funabashi, health promoting senior rental housing, to local residents as a hub for health support and multi-generation social interaction.

Community café (OUKAS Funabashi)

Ties of Fitness Clubs with Local Communities and Schools

We believe that sports have an immense impact on developing the abilities of growing children, especially if there is a focus on non-cognitive skills, such as self-esteem, perseverance and cooperation. To help children develop non-cognitive skills, our Megalos fitness club created the Kodomo Mirai Project (project for children’s futures), which connects Megalos with local communities, actively provides a place to develop children’s non-cognitive skills, and contributes to creating stronger communities. To successfully implement a project designed for children, Megalos must maintain and strengthen its ties with the local community, kindergartens, nursery schools and schools, which play an important role in children’s growth. For that reason, Megalos is making various efforts, such as holding swimming and physical education classes at its location, conducting lessons at schools, and renting out swimming pools. In recognition of these efforts, the club received the Good Design Award in 2020.
Kodomo Mirai Project
Contributions to Local Communities and Society

Communication through Educational Programs

The Group develops educational programs to build new relationships between towns and children. Watching over the community is a program for nurturing children’s interest in their town and for thinking together about what is important for the town after dispatching lecturers to elementary schools.
Machi-Oni is a program developed in collaboration with the Graduate School of Keio University to create a local tag game that all participants can enjoy. In addition to sports-related lessons such as swimming, MIRAIKU, and physical education, our MEGALOS sports club also operates the Kids After School program to offer these programs.

Watching over the community

Watching over the community Movie

Kids After School activities

Kids After School activities Movie

Establishing Relationships of Trust with Local Communities

When conducting real estate and urban development, we focus on building consensus and relationships of trust with local governments, landowners and residents in the areas where we operate.

Neighborhood Briefings

The Group states in its human rights policy that it aims to coexist in harmony with local communities in the countries and regions in which it operates. In each of these locations, the Group shall foster and support sustainable communities that continue to attract a diverse group of people. The Group shall also respect human rights related to the lives and health of local residents affected by its business activities by ensuring the safety of its buildings and taking into consideration the impact of construction work on the surrounding environment, including noise, vibration, and dust. We understand that construction often causes concerns for local residents, particularly about the possible deterioration of water quality and landslides, noise, vibration and debris as well as accidents caused by falling objects. To clearly and sincerely respond to these concerns, we hold neighboring briefings at development sites and place top priority on the safety and security of nearby residents during construction.

Giving Consideration to Ease of Access to Public Transportation Services

When acquiring land and properties, the Group gives consideration to the accessibility to public transportation services in all cases so that customers can live in and/or use them with ease.

Employment and Procurement from Communities

The Group is promoting employment and procurement from local communities in which it conducts business to contribute to their continuous development and establish an ongoing trusting relationship with them. In particular, we actively utilize local specialty products in our hotel business and employ local staff for our overseas business.

Improving the Well-being of Tenants in the Building

In order to provide the users of office and other buildings with spaces that help maintain and improve their health and comfort, the Group as a whole is adopting building specifications and performance standards that lead to improved well-being and is working to implement programs for users. In addition, we have made it a rule to obtain CASBEE Wellness Office certification* for all income-generating properties (achieved 75%) and strengthening it.

(Main Specifications and Performance Standards for Improving Well-being)

・Muffled indoor noise
・Natural light and appropriate illuminance
・Design with special attention to the view from the office, for feeling a connection with nature
・Secured refreshment space

Main Programs for Users

・Promote physical activity
・Create meeting opportunities in daily activities
・Conduct periodic satisfaction surveys

Certification organized by the Institute for Built Environment and Carbon Neutral for SDGs to evaluate building specifications, performance, and initiatives that help maintain and improve the health and comfort of building users.