Contributions to Local Communities and Society
Risk Management
Approach and Policies
Under the Group Policy, we participate in local and social contribution activities based on recognizing our responsibility as a corporate citizen to address society’s needs by engaging in dialogue with local communities and contributing to their development through co-creation. In this context, contributing to local communities and society is a priority. Social issues represented by declining demand and the breakdown of communities due to population decrease, falling birthrates and an aging society are closely linked to local communities. We believe our mission as a comprehensive developer is to play a part in addressing these social concerns that are so closely impacting local communities. To this end, we are exploring contributions from every direction, from taking in disaster victims to revitalizing local communities.
We believe these activities will help in “Building the future together,” our vision of 2050, and to “Be a ‘Life & Time Developer’, as never seen before,” our vision for 2030, as set forth in our Mid- to Long-term Business Plan.
Revitalizing communities, in particular, not only leads to an increase in the value of homes and neighborhoods but can also be expected to strengthen our competitiveness for new redevelopment projects, thereby expanding opportunities for participating in projects and ultimately boosting our business viability. In this context, we will promote efforts centered on the Be United initiative and expanding Be ACTO open facilities as a mechanism for realizing Be United.
Indicators and Goals
Performance Data
| Unit | FY2020 | FY2021 | FY2022 | FY2023 | ||
|---|---|---|---|---|---|---|
| Expenditures for contributions to local communities and society | Cash donations*1 | 10 thousand yen | 1,100 | 1,100 | 1,200 | 1,200 |
| Management cost*2 | 2,058 | 29,688 | 29,195 | 30,810 | ||
| Total amount | 3,158 | 30,788 | 30,395 | 32,010 | ||
-
*1Cash donations represent support paid to the Japanese Para-Sports Association (JPSA). Starting with fiscal 2022, figures represent the sum of the sponsorship fee and the amount donated to the Keidanren Biodiversity Fund.
-
*2Management costs are disclosed as the total cost of events held for local communities, mainly at Group-owned facilities, travel expenses for para-sports athletes, and coaches’ expenses associated with operational support.
Initiatives
Collaboration with the Local and International Communities
Taking in Stranded Persons in the Event of a Disaster
In addition to improving the disaster preparedness of condominiums and facilities, we are working to strengthen our emergency connections with local governments and communities. For example, we are making buildings and units owned by the Group available so that the funds and facilities operated by the Group can be used for, and as, emergency community shelters.
Major examples of disaster prevention initiatives for local communities
- Emergency shelters: Establishing temporary shelters for those stranded by a disaster, including the provision of temporary rest areas, water, toilets and information
- Emergency supply storage: Stockpiling emergency supplies in condominiums
- Emergency access to well water: Made available when the water supply is interrupted due to a disaster
- Manhole toilets: Made available when the water and sewage supply is interrupted due to a disaster
- Bench-type cooking stoves: Made available when the gas supply is interrupted due to a disaster
Civic-Minded Hotel Business
The Group’s NOHGA HOTEL brand is founded on the concept of offering a wonderful experience to guests, which comes from the hotel’s deep ties to the local community. NOHGA HOTELs have therefore undertaken various projects to contribute to the communities in which they operate. The hotels use Edokiriko glassware made by companies in the vicinity of the hotels, sake glasses, and glasses made by silverware artisans, and also host events and workshops, such as sake pairing dinners and silverware-making experiences.
Supporting the UN Refugee Support Campaign
The Group supports the activities of the UNHCR, the United Nations Refugee Agency, by providing its facilities to the United Nations Refugee Support Campaign free of charge. The campaign collects donations to purchase vaccines and tents for refugees. Although activities were suspended in fiscal 2020 and fiscal 2021 due to the COVID-19 pandemic, they were resumed in fiscal 2022, offering the common areas of commercial and office buildings such as Morisia Tsudanuma, Bono Sagamiono, and Nihonbashi Muromachi Nomura Building, free of charge.
Broadcasting UN Campaign Video at Our Affiliated Facilities
As part of our efforts to raise awareness about the issue of global warming, the Group used signage at 22 office buildings and 30 commercial facilities in Tokyo, Kanagawa, Chiba, Saitama, Aichi, and Osaka to broadcast the “Promise of 1.5°C. Act now to stop global warming” campaign video, produced by the United Nations Information Centre, free of charge.
Supporting Youth Development
Internship Program
Nomura Real Estate Development offers an internship program targeting university undergraduate and graduate students every year.
■On-site Internship Program
The program provides opportunities to experience real estate operations, such as product planning and accompanying personnel during marketing activities. In fiscal 2023, the program was provided for five days at the Company’s Head Office in Tokyo and approximately 140 students participated.
■Simulated Experience of Developer Operations
Through this program, intern students can learn about developer operations and what the Group attaches importance to in urban development. In fiscal 2023, it was held face-to-face for three days, with approximately 170 students participating.
Career Support Programs through Collaboration with Universities
The Group collaborates with universities to offer programs that support the career development of young people.
■Rikkyo University
The Group’s employees conduct the class, which is for university freshmen and sophomores and which offers opportunities to think about what it takes to work in society and to create a vision for the future by experiencing developer operations through real estate development games, property tours and other programs.
■Future Skills Program at Meiji University*
Group employees teach freshmen practical skills for the real estate business. In fiscal 2023, students discussed the area management system that is sustainable for 20 years into the future by using the PROUD CITY Hiyoshi project, under development by Nomura Real Estate Development, as a case study.
-
*Note: A practical, project-based learning-type program intended for university freshmen. Participants work on solving simulation problems based on actual business scenarios.
Swimming Lessons for Toddlers and Children in Local Communities
The Kodomo Mirai Project (“project for children’s future”) run by Nomura Real Estate Life & Sports is intended to engage entire communities in child development through sports and to popularize sports among children. As part of the project, we provide local elementary school children with fully clothed swimming lessons aimed at preventing injury and drowning, swimming lessons for local children who are not good at swimming, and a program to improve physical abilities designed to help children develop a love of exercise. We will continue to contribute to local communities and urban development by providing safety and security through sports and exercise as part of the city’s infrastructure for well-being.
Getting nursery school and kindergarten children accustomed to being in the water
Cooperation with “Kodomo Hyakutoban no Ie” (Children’s Emergency Shelter) Activities
Nomura Real Estate Solutions is engaged in “Kodomo Hyakutoban no Ie” (children’s emergency shelter) activities at 17 “Nomura’s Broker + (Plus)” stores in Tokyo to help keep children safe and earn community trust.
These stores serve as emergency shelters for children when they feel they are in physical danger, such as when they are approached by suspicious persons, and will contact their parents or the police if necessary.
Supporting Sports
Official Partner of the Japanese Para Sports Association (JPSA)
As a company that identifies with the philosophy of the Japanese Para Sports Association (JPSA) of fostering inclusion to make society a place where everyone can benefit from the value of sports, Nomura Real Estate Holdings has entered into an official partner agreement with the JPSA.
Supporting Sports for the Disabled
Nomura Real Estate Life & Sports collaborates with governmental bodies to provide swimming lessons for the disabled and a program for training intellectually disabled persons to be instructors. Leading the programs are six para-athletes in five sports, including some national team members, for whom the company provides assistance and support in their athletic pursuits.
Nomura Real Estate Partners promotes understanding of parasports and supports them through various activities, including the employment of Yuki Nishi, a wheelchair track and field athlete (T54 class), and Ryo Nagano, a para-swimmer (S21 class).
Certification as Tokyo Sports Promotion Companies
“Nomura Real Estate Partners and Nomura Real Estate Life & Sports were again certified by the Tokyo Metropolitan Government as 2023 Tokyo Sports Promotion Companies*, as in the previous year. Both companies have been certified for eight consecutive years since fiscal 2016.”
- *“This certification is granted by the metropolitan government of Tokyo to companies that encourage employees to directly participate in sports as well as to those that provide support for athletes and others involved in sports.”
