Care for and activation of communities

Approach and Policies

The Nomura Real Estate Group believes that cities and communities that can function in a healthy manner and take the initiative in urban development are essential for urban development that is socially and environmentally sustainable.
Because of this, dysfunction and loss of vitality in communities as a result of shrinking populations, low birth rates, the aging of society, decreases in family households, increases in vacant dwelling units, depopulation, and other factors as well as the weakening of the foundations of urban life are critical social issues.
Based on this understanding, the Group collaborates with governmental bodies, NPOs, and suppliers to give consideration to and support the revitalization of communities.
When conducting urban development, we take into consideration the impact on, and avoid/reduce adverse effects on, the existing living and business environments of people in the local community. In addition, we endeavor to create ongoing and trusting relationships with governmental bodies, landowners, local residents by taking measures such as holding explanatory meetings at the planned project sites.


Management Structure

The officer responsible for quality management and architectural design has been put in charge of this issue for the Group, and we are carrying out measures to consider and support the revitalization of communities.
In addition, the Sustainability Committee, which comprises Nomura Real Estate Holdings and Group company directors and others and is chaired by the Nomura Real Estate Holdings executive vice president and Group COO, deliberates on and decides related policies and action plans.
The Sustainability Committee sets targets each year regarding consideration of and support for the revitalization of communities, and is monitoring progress.


The Group has set the following two targets regarding consideration of and support for the revitalization of communities.

・Expand and improve plans and designs that revitalize communities
・Operation and management that supports community revitalization

Plans and Designs that care Communities

The Group promotes plans and designs that support the development and activation revitalization so that customers including residents and tenant companies can develop communities over the long term after they take up occupancy.

100 Design Techniques for Condominium Communities

The Group formulated the 100 Design Techniques for Condominium Communities (the “100 Design Techniques”) through an industry-academia joint research project with the graduate school of Japan Women’s University and reflects them in condominium product planning.
The 100 Design Techniques organize plans and designs for revitalizing communities based on the results of surveys on the status of use of common areas in condominiums developed by the Group and surveys of livability satisfaction.
The objective is to create comfortable communities where residents respect individual lifestyles of others and can support one another during emergencies such as in the event of a disaster.
100 Design Techniques(Japanese only)

An inner courtyard designed based on the 100 Design Techniques

Tenant-Only Community Floor NEON

At the Shinjuku Nomura Building (where our headquarters and several Group companies locate, in Shinjuku-ku, Tokyo) and the Hamamatsucho Building (located in Minato-ku, Tokyo), the Group created community floors for the exclusive use by officers and employees of tenant companies and the Group.
The aim is to increase options for places for internal and external interactions and working, and the spaces are used for dining, co-working, and holding events.

Community floor NEON

H¹O, a Small Office with Support Services

Common areas of buildings of the new H¹O series, which are being developed by the Group, provide spaces that are designed to enable people to switch on and off from work.
H¹O will not only provide places with aroma air conditioning and shower rooms (for some properties) where a person can take a rest and relax but also provide healthy foods and organize various training and events in order to promote community formation among tenant workers.

H¹O Nihonbashi Muromachi

Flow Planning for Common Areas where a Community is Naturally Formed

At OUKAS (Funabashi, Kaihin Makuhari, Kichijoji, etc.), senior housing with support services, the Group provides common areas (main guest dining, karaoke & theater, fitness studio, community cafe, large communal bath, etc.) on the 1st floor and develops flow planning so that residents can gather and naturally interact each other.

Dining room
Large communal bath
Karaoke room

Photos of OUKAS Makuhari Bay Park

Operation and Management that Supports Community

The Group also holds social events for residents and tenant companies, issues newsletters and engages in other initiatives to help customer communities function in a healthy manner over the long term after taking up occupancy.
In fiscal 2019, we held 27 pre-occupancy housewarming events at residences. We also held tenant networking events at three PMO office buildings and 27 tenant companies participated.

A networking event for PMO tenant companies

Condominium Community Guide Released

The Group distributes the Condominium Community Guide to management associations. The Guide is a pamphlet that includes know-how regarding community activities from planning to execution.

Holding Events for Condominium Residents

The Group holds events for residents in condominiums managed by the Group, where residents (families, etc.) can deepen interactions while enjoying food and farming through harvesting experiences in spacious fields surrounded by rich nature.
In fiscal 2019, a total of 406 persons participated for two days.

Event for Condominium Residents:
Partners Farm Autumn Vegetable Harvesting Experience

Development of Communities with Local Ties

The Group collaborates with NPOs, governmental bodies, and local communities from the development stage to support the community development and build communities with local ties so that customers can form trusting relationships with local residents over the long-term after taking up occupancy.

Activation of Communities Based on the BE UNITED Initiative

The Group will promote urban development based on the BE UNITED initiative with the aim of creating towns that people want to continue to live in and visit by developing multigenerational and circulatory communities while fostering ties with local communities and people.
Following the PROUD CITY Hiyoshi condominium, the KAMEIDO PROJECT, which is the second project of the BE UNITED initiative launched in fiscal 2019, introduced the open community ACTO, specific activities to achieve the initiative.


ACTO(Japanese only)

Community Development in the KAMEIDO PROJECT

Following PROUD CITY Hiyoshi, the Group started the KAMEIDO PROJECT in fiscal 2019 as community development based on the BE UNITED Initiative.
The project is a mix-use development combining business, residence, open space and school uses. It includes the PROUD TOWER Kameido Cross residence building which implements environmental, energy saving and disaster measures, an open space that is open to the community, and the site for extension of nearby Koto Ward Daini Kameido Elementary School. It is also urban development where residents live in harmony with the community that will be continuously updated with the community.
Furthermore, the project introduced ACTO, specific activities to achieve the BE UNITED initiative.

KAMEIDO PROJECT presentation event

Under the project, meetings have been held with government bodies and residents living in the vicinity to resolve issues in the community and to establish policies for community development.
In addition, through “Machi wo mirume,” an elementary school educational program provided by the Group, we are promoting initiatives to cultivate interest and awareness among children in the community regarding the town they live in.
By means of these communications, we are developing a sustainable community under the theme of “Community Coexistence” aimed at the formation of diverse communities and value creation with a view to the future.

News Release(Japanese only)

Communication with the Community and Customers

The Group, as a business entity that develops businesses involved in the community, places emphasis on implementing engagement with stakeholders.
The Group promotes exchanges between the Group and customers as well as between the Group and community residents. It also facilitates communication between customers and communication between customers and municipalities and government when community events such as summer festivals and Christmas events are held at office buildings and commercial facilities.
In addition, we set up suggestion boxes at commercial facilities and inquiry counters for customers to make inquiries when they have problems, in order to facilitate easy communication.

Ties between OUKAS Funabashi and Local Communities

The Group periodically makes available the fitness studio and community cafe at OUKAS Funabashi, a senior housing facility with support services, to local residents as a hub for health support and multi-generation social interaction.

Community cafe (OUKAS Funabashi)

Giving Consideration to Ease of Access to Public Transportation Services

When acquiring land and properties, the Group gives consideration to the accessibility to public transportation services in all cases so that customers can live in and/or use them with ease.

Employment and Procurement from Communities

The Group is promoting employment and procurement from local communities in which it conducts business to contribute to their continuous development and establish an ongoing trusting relationship with them.
In particular, we actively utilize local specialty products in our hotel business and employ local staff for our overseas business.


Promotion Measures

Fiscal 2019 performance against the set targets was as set forth below.

* Unless otherwise indicated, the reporting scope is the Group.

Expand and improve plans and designs that revitalize communities

FY 2017 FY 2018 FY 2019
Newly constructed residential properties with facilities that contribute to local communities (properties) 4 3 6

Initiatives in Operation and Management that Support Community Revitalization

FY 2017 FY 2018 FY 2019
Number of pre-occupancy housewarming events held at residential properties (events) 40 56 27
Number of community social events, etc. held at offices, commercial facilities and retail premises (events) 129 153 138