Response to Aging Population and Diversity and Support for Health
Approach and Policies
To address the social issues mentioned in the Group Policy, the Group bears a key responsibility for providing products and services that facilitate healthy and comfortable living regardless of the varied attributes of users. The Group cooperates with suppliers, universities, healthcare institutions, NPOs, and other organizations to respond to the aging and diversifying population, support peoples’ health and lengthen their healthy lifespan.
Targets and Results
The Group has set the following two targets to respond to the aging and more diverse population and support health.
Target 1: Promote Barrier Free/Universal Design
Target 2: Promote Health Support Services
Result 1: Promote Barrier Free/Universal Design
The Group conducted its real estate development in compliance with laws and regulations, such as the Act on Promotion of Smooth Transportation, etc. of Elderly Persons, Disabled Persons, etc., as well as the Design and Construction Standards and Quality Manuals.
Result 2: Promote Health Support Services
|Development results of Health Promoting Senior Rental Housing* (units)||125||125||382|
Cumulative total based on the opening dates
|Number of CASBEE Wellness Office Assessment Certifications acquired||―||4||3|
Initiatives to Promote Barrier Free/Universal Design
In addition to complying with laws and regulations such as the Act on Promotion of Smooth Transportation, etc. of Elderly Persons, Disabled Persons, etc., the Group established barrier free and universal design standards to supplement its Design and Construction Standards and Quality Manuals and complies with these standards at all of its developed properties. The Group promotes universal design with the aim of providing products and services that can easily be used by a wide range of individuals irrespective of not only disability, but also differences in age, body, and language.
Seven Principles of Universal Design
・Equity: Facilities are equally usable by everyone
・ Diversity: Facilities can be used in a variety of ways
・Simplicity: Methods of use are easy to understand
・Perceptible information: Information is easily conveyed
・Safety: Facilities do not pose any risks
・ Efficiency: Facilities can be easily used with low physical effort
・Operability: Facilities are easy to operate
Encouraging Use of Barrier Free and Quality of Life Guidebook
Nomura Real Estate Group and the Sonoda Lab of Meiji University Graduate School created the Barrier Free and Quality of Life Guidebook under an industry-academia joint research project. The Guidebook is used in condominium design.
Distribution of Resident Manuals for Foreign Residents
The Group distributed English, Chinese, and Korean versions of a Resident Manual for foreign residents to explain rules and etiquette when living in a condominium.
Initiatives to Promote Health Support Services
The Group is responding to the aging population and increase demand for health care services and contributing to the support of good health and increases in healthy lifespans of stakeholders by operating fitness businesses that promote maintenance and improvement of physical function and by developing health promoting senior rental housing with support services.
Development of OUKAS health promoting senior rental housing with the Aim of Extending Healthy Lifespans
The Group is undertaking development of OUKAS health promoting senior rental housing with support services to promote extension of the healthy lifespan of seniors and reduce social security costs. The OUKAS health promoting senior rental housing is characterized by its (1) location with convenient access to transportation, (2) its building that makes residents feel proud to live in and various common spaces and residential units that enrich residents’ daily lives, and (3) the OUKAS Wellness Program*1, which offers services intended to help residents maintain and improve both physical and mental health. OUKAS health promoting senior rental housing helps residents and their family members enjoy daily life with a sense of security and safety while incorporating these mechanisms that enable them to maintain their physical and mental health every day. As of July 2021, three buildings with 382 units have already opened and three more buildings with 451 units are scheduled to open.
Features of OUKAS Wellness Program
(1) Exercise: A unique exercise program jointly developed with Nomura Real Estate Life & Sports that operate the Megalos sports clubs (2) Diet: Well-balanced, delicious meals prepared by nutritionists (3) Community: About 50 community events per month*2 for residents (4) Medical and welfare: Support from staff with experience in medical and nursing care
Won a Good Design Award 2019.
Promoting Increases in Healthy Lifespan through the Fitness Business
At Megalos sports clubs, the Group is implementing the following initiatives to promote longer, healthier lives for senior citizens.
|REBORNS FUN||A new program developed under the theme of “We want people to regain their healthy, functional and physical youthfulness, and based on that, to improve their basic physical fitness for new challenges, and enjoy life.” The program sets six themes on a month-by-month basis: joint pain prevention, metabolic syndrome, immunity, prevention of falls, prevention of lifestyle-related diseases, and posture, and it is comprised of various exercises suited to each theme.|
|Healthy personal muscle training for adults aged 65 and over||A personalized training program for seniors designed under the supervision of Professor Tsuneji Kanaoka of Waseda University, Faculty of Sport Sciences, which was the first attempt for a general sports club.|
|Collaboration with the Tokyo Metropolitan Geriatric Hospital and Institute of Gerontology||Entered into an academic agreement with the Tokyo Metropolitan Geriatric Hospital and Institute of Gerontology to realize a society in which seniors can extend their healthy life expectancy through exercise and feel a sense of purpose in life. Services to prevent secondary health problems will be developed by conducting and analyzing the results of a health survey on physical and mental functions and vitality status during the COVID-19 pandemic. Going forward, efforts will continue for developing new service models for seniors, including exercise programs for seniors and app-linked health management systems.|
Comprehensive Collaboration Agreement Entered into with a Local Government with Regard to Health Promotion
In October 2019, Nomura Real Estate Life & Sports entered into a collaboration agreement with Tachikawa City with regard to fitness projects implemented by the City aimed at health promotion and prevention of lifestyle-related diseases among adults.
In collaboration with 12 residents’ associations within the City, we will hold a variety of events such as health seminars and physical fitness measuring events to support the fitness projects within the community. We will also implement initiatives such as physical fitness measuring events at retail premises in collaboration with the community.
Acquisition of CASBEE Wellness Office Assessment Certification
To contribute to the maintenance of stakeholder health and comfort, the Group has adopted the policy of acquiring CASBEE Wellness Office Assessment Certification for all newly developed office buildings. This certification program was first established in 2019 to evaluate specifications and performance of buildings, initiatives that support maintenance and improvement of the health and well-being of building users as well as factors contributing to improvement of intellectual productivity and performance regarding safety and security. As of the end of July 2021, seven properties have acquired certification.